Scientific Press Peleases

From a post by Henry Gee on the publicizing of scientific results:

The problem, in my experience, is an attitude that whereas it might take years of training and a certain skill to write a scientific paper, any half-baked twit can write a press release, irrespective of experience. Writing press releases is often delegated to the most junior member of staff, when crafting an effective press release is extremely hard, requires a certain authorial skill and, if it is about science, the scientific knowledge equal to that of any science journalist.