Adblock Plus
There are two types of people who browse the web: those who see adverts on the sites they visit, and those who don't. The latter use Firefox with the Adblock Plus add-on installed.
Recently, I was reminded of how intrusive web advertising is when I had to use someone else's PC. It is like having an idiot waving to attract your attention all the time. I even find obnoxious the relatively subtle Google Ads that appear in the side-bar of this blog (especially when they are promoting some creationist pack of lies).
Other Firefox add-ons I use are Flashblock, which prevents flash animations from running until you click on a button (this filters out a lot of the worst adverts), and the Adblock Filterset.G Updater, which makes sure your Adblock filter list is up-to-date.
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