« Railway Pheasant | Main | The Reading University Lakes in Early Spring »

The Search by John Battelle

An account of the rise of Google with some mentions of Altavista, Yahoo! and other search engine companies. I found it most interesting where it was covering the early days; the last few chapters of speculation about the future of search, I thought less good, in particular, I don't think there will be any financial incentive for the creation of a historical archive of the web.

The success of Google can be seen as an example of a technically clean solution (the PageRank algorithm) triumphing over messier, technically inferior ones. I admit, though, that the good business judgement of the Google founders also had something to do with it (also, the algorithm that Google uses has probably now evolved into something hideously complex).

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.
Author Email (optional):
Author URL (optional):
All HTML will be escaped. Hyperlinks will be created for URLs automatically.